Web
Content Writing
Website
Content Writing with Author, Instructor and Therapist Laurel
Alexander
I know from speaking with professionals who are selling wellbeing
services and products, that many are keen to increase potential
buyers and create additional income streams through their website.
If you are looking for an affordable and dynamic way to boost
web traffic and motivate buyers to action, my web content writing
services could make the difference to your bank balance. I can:
- increase visitors to your site
- build your credibility
- keep visitors at your site longer
- turn your website lookers and shoppers into buyers
- improve your website ROI (return on investment)
While I’m happy to write about anything and everything,
I specialize in health and wellbeing
WEB PAGE CONTENT WRITING
Good web page writing means knowing what information your visitors
are looking for and providing that information. By understanding
your POD (Point of Difference), ESP (Emotional Sales Point) and
your CTA (Call to Action), I can create compelling content for
your visitors.
- Thank you very much for your prompt and professional service.
I am very pleased with what you have written for me and will
introduce your services to anyone who needs a web writer. We
will follow your suggestion and load it as soon as possible. Favor
Sole www.favorhealthandbeauty.com
Fee: From £25 per page. If you want more
than 6 pages, I am happy to discuss terms.
Not sure where your business needs to go? Have a look at my Small
Business Coaching for Wellness Professionals
WEB ARTICLE WRITING
Web articles with unique content will attract visitors to your
site and keep them there longer. The articles will build your credibility
and visitors will develop trust in you and therefore in your product
or service. All content is original, unique to your project and
underpinned by appropriate background research.
Fee: From £25 per original article (500
words). If you want more than 2 articles or you want regular articles,
I am happy to discuss terms.
Example : Click HERE for
an article sample with this website.
Example : Click HERE for
an article sample with on troohealthcare.com
E-NEWSLETTER WRITING
An e-newsletter is cost-efficient leverage for your marketing
efforts and keeps you in touch with past, present and potential
buyers. It will enhance your company’s reputation and could
increase lead generation.
Fee: Negotiable
- We started working together with Laurel in January 2010.
Laurel provides a resident expert service for our customers
as well as writing our monthly newsletter. Laurel is very professional,
pro-active and absolutely knows what she is talking about.
She’s a great person to bounce ideas off too – always
providing a new angle for improvement. We are delighted to
be working with Laurel and would strongly recommend her service
and expertise to others. Troo Health Care (health
and beauty products)
RESIDENT EXPERT
A resident expert raises the profile of your site and adds credibility.
As a highly experienced complementary therapist, wellness coach,
nutritionist, careers coach, stress manager and life coach, I can
offer a Q & A column or articles backed up by over 20 years
experience in the wellbeing industry (see About
Laurel)
See here for Q & A sample www.troohealthcare.com
Fee: Negotiable
BLOG WRITING
Blog is short for weblog, which is a journal that is frequently
updated and intended for public viewing. Blogs generally represent
the personality of the author or the site. For example, I write
a blog for an online seller of supplements. Each post (or entry)
details some aspect of healthcare or nutrition.
Fee: Negotiable
EBOOKS
An eBook is a digital book that can be downloaded and tend to
be between 10-60 pages. You can sell your eBook on your website
or give it away as an incentive. Other people can sell or give-away
your eBook.
Fee: Negotiable
RESEARCH DATA/SPECIAL REPORTS
As a wellness professional, you need to build credibility in the
eyes of potential clients. The best way to achieve this is by compiling
research data/short reports. If you are a massage therapist for
example, you might research how hospitals use massage in certain
departments. Or if you specialize in cancer care, you might want
to create a booklet detailing research on how massage can ease
the side-effects of cancer treatment.
A special report is usually a 5-20 page document containing specific
information. For example, I could create a report for you about
how to lose 10lbs in 10 days. Most successful infopreneurs give
away free reports on their website, in exchange for the visitor’s
name, email and contact information.
Fee: Negotiable
COMMISSIONING ME AS YOUR WEB CONTENT
WRITER
As a website owner, you will find it profitable to hire myself
as an off-shore freelancer, who can be hired on a per-project or
retainer basis. E-outsourcing to me will buy you:
- over 22 years of business expertise in the health and wellbeing
industry
- a published writer of over 20 health, business and internet-related
books
- a free consultation of your website and content
- reduced costs as you pay for my services only when you use
them
- time to concentrate on business-critical and value-added operations
To discuss your web content writing project either; telephone
01273 564030 or email info@laurelalexander.co.uk
As a published author, I have over 23 books in print.
You can buy any of my business development books from Amazon.
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