Advertising Standards Agency (ASA) Code Legalities

As from 1st March 2011, all marketing communications e.g. websites, leaflets etc. are regulated by the Advertising Standards Agency (ASA). This means that it is no longer possible to say what health conditions we “can help with”, only that we “might help with” and we cannot refer to anything that is a medical condition. For example, diabetes is classed as a medical condition but must be referred to as “blood sugar disorder”.

Although I have been working with complementary therapies since 1999, I can no longer say I have “experience” in certain fields as now I have to find 20 or more clients with a disorder and then fully document this as a signed testimonial, which will take far longer than doing the treatments themselves. So I will rely on my current status whereby most of my new business is by way of referral. I would advise you to either e-mail or telephone me on 01273 564030 to advise on which therapies may be useful to you.

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